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Colour Correction – The Search for the Holy Grail

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Terri Weeks, Brock University Varsity Women’s Curling Team, and enthusiastic curling instructor.

We’ve been struggling with getting colour correct in some pretty ugly shooting environments – arenas that are lit with sodium vapour, or fluorescent or some other synthetic, albeit efficient light source.

Yeah, sure, the camera has colour white balance settings, but even then we find ourselves fiddling with the white balance on every single selected photo in post.  Surely there’s a better way? After reading a lot of on-line resources about white balance, grey cards, and other scary exotica from the world of colour correction, we came upon the X-Rite ColorChecker Passport. This lovely little plastic folder and software CD provides a grey-scale and a colour target to shoot on location, and a Lightroom plug-in to read your colour spectrum from the location photo that you capture prior to your shoot.

We tried it on a photo shoot with the Brock curling clinic last weekend and the above photo of Terri is corrected with X-rite. Believe me, everything has gone from overall yellow to something resembling correct skin tone. Shooting in an ice arena is horrible enough with all the light bouncing off the white ice surface. Easy over exposure. And the red everything in the Brock uniforms creates another challenge. But I think this looks good – the whites are white and the skin tone, hair colour and splash of freckles looks pretty good to me.

But then, who knows what monitor you might be viewing this on? The challenge never ends.



Happy New Year

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The Inner Lighthouse at Port Dalhousie on a wonderful winter day when a huge storm brewed on Lake Ontario while the sun shone on the harbour.

We wish sunny days to all our clients, suppliers and friends as we head into a new year.



Team Photos

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We photographed all the players and coaches individually and then the team groupings from the Brock Badger curling teams. We were able to create a studio on-site, and with some portable strobes and some great backdrops brought the, “Mountain to Mohammed” by shooting everything at the curling club.

The players were great models, more than willing to try any setup. Cooperative participants sure makes photo shoots a lot more fun. Teams that look this good are natural winners, right?



The Beauty of Niagara

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There are a few country roads, just outside of the city, that are little more than laneways. This road, meandering along beside a stream in Short Hills park has always captured my attention on bike rides. It was an overcast day when we took this photo, but the darker light only intensified the colours and added a moodiness to the scene. We’ll quickly add this photo to our other Images of Niagara.




Niagara Images by Doug Geddie

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A new federal building housing the RCMP, the Canadian Border Agency, the Department of National Defense, the US Coast Guard and others who maintain security on the Great Lakes has been built and opened in Niagara.

For the artwork in the building, the RCMP commissioned ten of our images of Niagara, that are printed on 48″ x 108″ canvases. The result is dramatic and exciting. We worked for a two year period with the RCMP in the selection of the images that were worked into the building design and positioned by the building architects.

All of the images are very high-resolution files taken over the past several years throughout Niagara.

Unfortunately, the building is very secure and access is limited. The general public will never see these walls. However, the feedback from those who work in the building is very positive.



Improved Image

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SCG&CC Staff

The wait-staff and a sous-chef prepare and present a buffet for a special function at The Club.

Handing out black and white photocopies of menus isn’t a very good way to encourage banquet sales and rentals. We’re working on a new series of banquet brochures for a private club, and what better way to show the professionalism of the facility than through new photographs of the staff and the facilities? Great photos are just one component of a well designed brochure, but one that is oh-so-necessary.



Fall Colours

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Fall colours on a cold, over-cast day with intermittent streaks of sunlight, can create a remarkable landscape photo on a wonderful golf hole.



Unique Portraiture

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The positioning of the model is paramount to capturing a memorable portrait.

The new trend in portraiture is natural-light, environmental photos. Put the subject into an environment that explains their reason for being.

The photo above was shot by Wayne Riley, a photographer with a new baby in his busy life. It captures your attention because of its uniqueness and differentiates this baby photo from the many others.

We recently had the pleasure of having Niv Shimshon shoot our daughter’s wedding. Niv is a new photographer with a fabulous style and the ability to place his clients into settings that are far more memorable than the old family wedding photos of old. Check out Niv’s new website for samples of his work.

If you have to get new photos for an annual report, a family portrait or any other reason, speak to us. We might have some ideas on how your photos can be more memorable.



Nipissing University – Targetting Recruitment Initiatives

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Arthur Stephen, Head of Consulting, and I spent several days visiting Nipissing University in May, and several weeks compiling a report of recommendations to assist them with their marketing and external relations. Our report ranges from organizational suggestions through to specific promotional material recommendations.

Nipissing has some fabulous marketing initiatives put together by a loyal and hard-working team in their External Relations office. Most of it currently operates under the theme-line, Right Where I Belong. This brilliant tag focusses on selfie pictures of students in the Nipissing setting and reinforces the university’s strength of a “quality teaching/learning experience”.



Executive Portraits

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We recently updated the photos of an executive and board of directors. To make this easiest, we set up a portable studio on site and did the majority of the portraits prior to a board of directors meeting. Quality photos can have a positive bearing on the appearance of an annual report and website for the corporation.