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Their name was a mouthfull:
The Brock Niagara Centre for Health and Well-Being
And it was not only cumbersome but did little to explain their role. The Centre was home to three programs – Senior Fitness, Heart Strong (for those who had a heart incident), and Power Cord (for those with spinal cord issues).
Geddie Advertising developed the new Bfit logo that obviously stresses fitness but represents and defines, Fitness, Inclusion and Training.
As an added component of our logo development we had to stay with the Brock University revised graphic standards of color and typography.
A lovely project for us with a successful outcome. Our recommendations also extended to swag items and renewed stationery.