New Identity

Happy to have the opportunity of working with the Ontario Farm Fresh Marketing Association, a group of farmers who open their gates to the public.

As they simplified their name to Farm Fresh Ontario, we simplified their image with a new logo. By taking two Fs, one facing right and one left, we were able to morph the letters into leaves, signifying the fresh produce on the farm.

A good logo should work in both positive and reverse, and we also added a palette of possible colours to show the logo in various seasons.

Acceptance of the new logo has been overwhelming and we used it as a cornerstone to building them a new website,

Geddie Photography also got involved in capturing new images to the new site and collateral brochures promoting Farm Fresh Ontario.