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Nipissing University – Targetting Recruitment Initiatives


Arthur Stephen, Head of Consulting, and I spent several days visiting Nipissing University in May, and several weeks compiling a report of recommendations to assist them with their marketing and external relations. Our report ranges from organizational suggestions through to specific promotional material recommendations.

Nipissing has some fabulous marketing initiatives put together by a loyal and hard-working team in their External Relations office. Most of it currently operates under the theme-line, Right Where I Belong. This brilliant tag focusses on selfie pictures of students in the Nipissing setting and reinforces the university’s strength of a “quality teaching/learning experience”.