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07

May

Spring on the Golf Course

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Once the Master’s Golf Tournament arrives in April, golfers get itchy to start another season of playing. Waiting for the course to open and playing on frigid days are all part of the Canadian golfer’s spring tradition. As the grass grows and the buds appear on the trees, the courses come out of their dormancy and begin to regain their splendour.  The photo above is #1 at St. Catharines Golf & Country Club. It was taken as the sun peaked over the horizon and began to illuminate the over-cast clouds. This is a lovely photo of a golf course in April, but it will never be printed because the bunker in the foreground is full of foot-prints, taking away from the pristine nature of the course. Golf course photography is what we do – can we do it for you? You can see a full range of our photography at our Geddie Photography website.

09

Jan

2017 Scotties Tournament of Hearts

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Geddie Advertising is proud to be a sponsor and organizer for the 2017 Scotties, our national women’s curling championship.

There has been a women’s curling championship in Canada for over 50 years, but never in St. Catharines because we didn’t have a suitable (read large-enough) arena. The St. Catharines Golf & Country Club has hosted two other national curling events – – the 2001 Karcher Juniors and the 2007 M&M Juniors. Both were successful events that we were able to accommodate because of the smaller audience. With the opening of the new Meridian Centre in St. Catharines with it’s near-5,000 seat capacity, we were now able to submit a bit for a larger curling championship.

Our bid was accepted and on December 9, 2015, it was announced that St. Catharines would host the 2017 Scotties.

This is a very big event and huge opportunity for our community. Events in similar size cities have measured an economic impact of $9 million dollars. We know nearly every hotel room in St. Catharines will be booked and with this many people for this many days, it promises to have a very profound impact on our community in February.

It’s fun to be part of a team of 390 volunteers and to work with the professionals of Curling Canada to host the 15 teams from every province and territory in Canada. It will be an exciting week and the whole nation will be watching on TSN with over 60 hours of live coverage.

23

Dec

Year-End Inspiration

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The Holiday Season is a time for review and reflection. And we have a holiday reading suggestion for all of you who work, in whatever way, in communications. Read this story from the Globe & Mail with the Best Ads of 2016. Different clients, different agencies, but a common thread of brilliance as each delights and inspires in its own way.

Hope you have time to enjoy these, and best wishes for the beginning of a New Year!

25

Sep

Moments in Time

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burgoynearchThere’s a major municipal construction project underway in my neighbourhood. Lots of traffic delays, and strange noises during the night. A hundred-year-old bridge is being replaced and the new pieces are going up while the old pieces are coming down. It’s a game of dominos to keep the traffic moving while the construction continues.

We’re into the final stages that involve the erection of a massive arch to suspend the bridge over a major highway and a wide creek. Temporary structures are holding the bridge while the arch is built, piece by piece during the night with the roadways temporarily closed.

I wanted a photo of the bridge to convey the grandeur of the project. Finding the correct vantage point was the challenge and I thought about it over several weeks. As a morning runner, I explore the streets of our town as I plod around on my workouts. Finally, I realized where a path I knew might put me and my camera into the correct position.

So here’s the shot. I think the vantage point is perfect, and so was my timing. I was setting up at sunset, just before the road closures as the crane was moving into position to swing another piece of the arch into position.

One of my photographer friends says, “Photography is all about chasing the light.” He’s correct, but the chase often results in the discovery of a unique perspective.

01

Sep

The Best Camera

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What’s the best camera? The one you have with you!

As a photographer, I’m always agonizing about how much camera equipment to carry with me. You want it all, but that’s usually impractical, so there has to be a selection determined by the shoot, the time and the place.

Fortunately the huge improvement in the iPhone over the past five years means that we always have a camera with us. And if you have seen the iPhone commercials, you know that the iPhone can produce some very good photos, and videos, and panoramas. It’s absolutely amazing.

I amazed myself last weekend while riding on the Toronto ferry. There was the skyline of Toronto in all its glory from a vantage point that was perfect. Didn’t have a Nikon with a wide lens, so pulled out the iPhone and voila, an immediate capture of a great image.

It is possible to capture great photos without a bag full of equipment. The place, the lighting and the view are still more important than the equipment you might use to capture the moment.

25

Jul

New Photo Challenges

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When’s the best time to take a photo of a transport truck? On a cloudy, rainy day, with lots of nice reflections and a great opportunity to see the lights and glimmer from the rig itself.

We’ve been in trucks, around trucks and shooting trucks as they pass by putting together a new website for a large trucking company that ships time-sensitive, temperature-controlled food products. If it’s fresh in your supermarket, it was probably shipped on one of these trucks.

Client projects present new challenges, and working with clients on location is an adventure in inventiveness.

09

May

Making of a Brand – Celebrity Endorsement

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Jordan Spieth watches his drive from the second tee during the final round of the AT&T National golf tournament at Congressional Country Club, Sunday, June 30, 2013, in Bethesda, Md. (AP Photo/Patrick Semansky)

The sales pitch took place in a nearly empty ballroom at Fort Worth’s Colonial Country Club one sunny afternoon in July 2013. Jordan Spieth, a local PGA Tour rookie, had just finished participating in an RBC Wealth Management “Shot for College” clinic as a last-minute replacement for Hunter Mahan, another PGA golfer from Dallas.

Attending the clinic was a select group of RBC clients who’d come hoping to see Mahan, a multiple World Golf Championship winner and Ryder Cup veteran. As he prepared to leave, Spieth’s eager sports-business agent, Jay Danzi, approached an RBC representative and rattled off his 30-second sales pitch. “Here’s my card,” Danzi concluded. “Let me know if Jordan can do anything for you or your clients. He would be happy to help.”

What a difference three years makes . . . . (read full story)

13

Apr

Portraits

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DSC_8654We’ve done many portraits. Executive, middle management and family.

The ideal situation would be to bring the subject into a studio, where you have lots of room, appropriate backgrounds, nearby washroom/makeup mirrors, funky music and great lighting. That’s the way I would like it, but that rarely seems to be the way it works out.

With executive portraits, time is always an issue. In the crazy 9-5 business world, no executive worth his seniority could possibly break away from the daily issues to travel to a studio. And when shooting teams, or factory workers or families, inevitably the only way to get the photos done is to take the studio to them. The mountain to Mohammed.

Over the years we’ve tried lots of ways to make this happen. We have portable light stands, portable umbrellas and other light modifiers, and several external flash units. And backdrops large and small. Everything but a wind machine. It works, but it isn’t a studio.

Recently, after years of deliberation, we made the big move and bought a complete outfit of studio strobes. It’s all Bowens products and it fits beautifully into a custom case. It’s portable if you have a vehicle, but not if you’re going farther than you can drag the wheeled cases. However, despite the increase in size and complexity, we’re completely overcome by the quality of the light and the ease of use. If I’d realized how much easier/better this makes portraiture, I’d have done this years ago.

The quality of images we’ve been achieving is spectacular, and in my view, very professional. The light is infinitely easier to control. And with a flash light-meter and modelling lights, far easier to predict.

The lights are magnificent. We have enough power to light a car-shoot, or to do multiple lights on a large group. It’s so much easier!  And with the camera tethered to a laptop, it’s easier for the clients to review the work in progress. That’s a real plus for everyone.

So portraits? Sure, bring ’em on. We can come to you. Or you can come to us.

31

Jan

Night Light

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Light is a big factor in photography. Waiting for the sunrise or sunset, hoping a cloud will move out of the way, or adding a flash to a scene are all known techniques to photographers. We’ve become quite used to arriving at a scene prior to sunrise to see how the sunrise colours will look. Lately, we’ve been doing the opposite, waiting for that brief period of light between sunset and darkness.

The challenge is photographing the new skyline in St. Catharines. The first concern is vantage point – where to position the camera and on a winter’s night that can be a problem. Climbing around frozen ground in the dark presents challenges. In this case, I wish I could get higher to get above trees and lamp posts. But short of renting a hydraulic lift, I had to make do with scrambling around on hillsides to find the best possible rather than ideal position.

I do like the light in this photo – daylight has definitely disappeared, but total night darkness hasn’t arrived. There’s still a sliver of daylight sliding behind the clouds. The inky blue sky is a nice contrast to the yellow building lights. Now the question is what exposure?

The exposure dilemma is how to expose for the soft light coming from the office windows in contrast to the strong light from the Meridian and Brock signs. And then there’s the strong light from the street lamps. So we took lots of exposure at lots of settings and ended up with this shot being 1/15th @ f/7 and an ISO of 2000. There is some noise visible in the dark blue sky, so next attempt will be to turn down the ISO to see if we can lessen that. What we do like is the light from the office windows and the light on the church spire. The flood of light in the parking lot is mostly contained compared to other exposures we tried.

Shooting in the dark is a challenge, but one that comes with the reward of discovering new colours and new sources of light in our photos. And shooting in the evening in January has the advantages of no mosquitoes!

15

Jan

Winter Wonder

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WinterGolf

Golf course photography isn’t nearly as much fun in the winter, but it’s easier to capture sunrise photos because the sun doesn’t appear until so much later. Even then there’s a tranquil beauty in such a special place.

Shooting in the winter, with the cold blue light that comes with sub-zero temperatures and snow, combined with the golden glow at sunrise, presents a whole new palette of colours.