The annual Canadian ritual of university comparisons has returned.
Every November, Maclean’s magazine releases their university issue, comparing and ranking all of Canada’s universities. They’ve been doing this for 23 years.
In the beginning, many Canadian universities squealed in horror and shock with the rankings. They were mostly the ones that didn’t fare so well. The top-ranked universities were delighted, and used the rankings in all their promotional materials.
Over the 23 years, the rankings have changed considerably, have been re-categorized and in other ways refined. The one definite thing is that they aren’t about to go away. Like it or not, the rankings have an impact on how the public, prospective students, and your stakeholders perceive your university.
Geddie Advertising, and our head of consulting, Arthur Stephen, have made a life-time study of the rankings. Arthur was instrumental in convincing Macleans to make some of those “refinements” in the early years. And he was also astute in making sure that his school, Wilfrid Laurier University, was a winner in the comparisons.
Today, with Arthur Stephen on our team, Geddie is prepared to assist Canadian universities in the “rankings war.” We have data. We have tactics. We have inside knowledge. Maybe we can help your university improve your positioning, sharpen your identity. Give us a call.