Congratulations to the Advancement Team at Nipissing for the work they have just finished for the design of their 2014 Student Guide.
Geddie Advertising had the opportunity of working with Nipissing and making several suggestions about the redesign of these recruitment materials. Our work began with a review and report of the marketing and recruitment activities at Nipissing and this Student Guide is one of the first pieces in the revised package of marketing materials. Nipissing, located in North Bay, has the advantage of a smaller campus combined with an outstanding reputation for academic excellence. The more personal nature of the Nipissing experience was captured with the Right were I belong slogan and the series of “selfie” images.
The challenge now will be for the university to target the areas of Ontario where they know they can attract students who are looking for the Nipissing advantage. We helped Nipissing identify their application and enrolment statistics to better target these recruitment activities.