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Kit Steel

An identity is the soul of every business and organization. We were approached by a rebar steel company to help them create an identity. Many people would immediately say, “What’s rebar steel?”

Rebar steel is the reinforcing rod within large sections of concrete – – in concrete stairs, bridge abutments, concrete columns and untold other construction items made with concrete.


So the challenge was how to create a symbol that makes sense to everyone – not just those in the concrete world. We did several variations and the client chose this version.

We like this logo – the steel rod in the logo looks like it’s reinforcing the solid rectangle. The lettering and shape look solid and concrete-like. The colours are modern, the name is clear and recognizeable, and the logo is adaptable to a wide variety of applications

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