Geddie Advertising has worked with many Canadian colleges, universities and independent schools. Our agency has great expertise in identity and has worked with several institutions in reviewing and revitalizing their graphic identity as part of an overhaul leading to more vigorous promotion and marketing activity. Usually these projects are to recruit more students or to raise additional funds.
Our university and college projects usually begin with an audit of existing communications materials. Often what is missing is compelling photography. We have also done extensive photo shoots on many campuses as part of a renewed communications program. Most of these photo shoots are done in partnership with Doug Hall Photography. Doug has worked with us shooting campus projects in British Columbia, Saskatchewan, Alberta, Ontario and Northern Ontario. Doug has the canny ability to capture life on campus without creating “staged” photography. His work has won him national acclaim.
Renewed identity, photography, and design review are the cornerstones of websites, recruitment publications and many other applications that we produce in our agency to revitalize a schools communications materials.